Diamond Education

Diamond Education
Diamond Education
Buying a diamond is quite possibly the biggest and most meaningful purchase you will ever undertake. Taking your time and being informed about your purchase will ensure you make the right choice and ultimately make your lady the happiest she has ever been. If you are a bit apprehensive to embark on this journey of a lifetime, take a few moments to educate yourself so you are not bombarded with a plethora of ideas and design possibilities. Diamonds can be anywhere from simple to elaborate, but make no mistake, they are all dazzling in their own special way. There are four categories of how professional jewelers grade diamonds. They are quite easy to remember because they all start with the letter C: Cut, color, clarity and carat. By taking a few moments to read our educational literature on the subject matter, you will soon possess the knowledge needed to choose the ideal ring for your betrothed.
  • Diamond Carat Weight
  • Diamond Color
  • Diamond Clarity
  • Diamond Cut


Last, but not least is determining the CUT grade of a diamond.
Most consumers think about the cut of a diamond as it's shape. Whether it's a round brilliant, princess cut, oval cut, etc.. Gemolologically speaking, a diamond's cut grade refers to it's light performance or, the ability to transmit light producing sparkle, brilliance and fire. The level of light performance is due to the proportions. In approximately 1919 the criteria for the Ideal Cut diamond was perfected.
Over the years, the criteria has broadened, or lowered so you really need an expert to help you see the difference.
We have been selling ideal cut diamonds from day one, selling our, 'Ultimate Cut Diamond' and 'Forevermark' diamonds which are the finest in the area. In these diamonds all angles and facets are cut to perfection creating ultimate brilliance back to your eye.
The cut of a diamond can make or break it's beauty. A diamond can be flawless and colorless but cut so poorly that it looks watery or dark.
My father-in-law taught me that the bitterness of poor quality is long remembered after the sweetness of a discount is given. In other words, "You pay for what you get."
Take the time to come into either of our locations so we can show you why one diamond is worth more then another. There is a difference!
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